Development of a modern b-to-b brand


Bakker Wiltink

The Fruit bakers

An ear catching brand name, a new assortment innovative fruit bread and an inspiring fruit-and-bread lab. That was created by Marielle Bordewijk for Baker Wiltink to specialize in contemporary fruit bread with a new industrial artisan bakery. The futuristic lab facilitates co-creation sessions with clients and contains everything to develop fruit bread innovations. From a test bakery, a cabinet of oddities, a fruit and bread library, innovation cards and a multi media centre. Look at www.bakkerwiltink.nl

The fruit and bread lab.
Dried fruits in the test bakery.
Sketch of product idea.
Innovation cards for co-creation workshops.