Innovation in food is vital. For a brand or a company to occupy a unique position in the market and gain the consumer’s taste preference, innovation is a must. To do so, one must create meaning to the product/brand. Designers think holistic, optimistic and creative. Therefore they are capable of creating unique meanings to products and brands. Also in the world of foods and drinks. And that’s exaclty what food designer Marielle Bordewijk does. Creating meaningfull foods and drinks that make your innovation a success.
You can find a lot of theories about innovation but, in the end, what counts is ACTION!
Coming up with truly good ideas and turning them into reality. Marielle Bordewijk assists in this process by always producing fresh new approaches.
Concept development, food design and trendwatching are its main ingredients.