Brand repositioning, new packaging design and presentation


DE Masterblenders 1753

Pickwick Leafs

DE Masterblenders 1753 wanted a new restaurant presentation for their premium tea brand Pickwick Leafs. For hygienic reasoned they wanted to have the tea bags single packed. Marielle Bordewijk sharpened the proposition of the Leafs brand by giving the leaves a more prominent role in the packaging. ‘Good tea, starts with good leaves’. Picked with care, deliciously blended and beautifully packed. Restaurant guest are now able to experience that care, by opening the packaging as if they are picking the leafs from the tea plant. Besides the single packs, Marielle Bordewijk developed also the wholesale box and a restaurant presentation.