Development of assortment cooking tools and packaging grid


Blokker/ Rudolph’s Bakery

Rudolph’s Bakery Blokker

Household retailer Blokker and TV program Rudolph’s Bakery (24 Kitchen) wanted to create an assortment of cooking tools. Marielle Bordewijk gave advice on the composition of the assortment and the look and feel of the products. Next to that a grid for the packaging was developed in line with the graphical identity of the brand. The products and packaging were given a warm and home made feel, and want to contribute to the joy of baking cakes, pies and cookies at home. The very popular Rudolph inspires the home bakers with smart tips and tricks to get the best results. The cooking tools were introduced in summer 2014 and are successfully rolled out to many Blokker and Cook & Co shops.