Marielle Bordewijk was interviewed about her work as a food trendwatcher. The famous `Dutch’ newspaper NRC asked her about her way of working and expecations for 2014.
In ‘2014 we will revalue the healthy superfood and budgetfriendly coles. They will make a comeback the coming years’. Another trend Marielle Bordewijk mentioned ‘We will re-invent chips. Kale chips, seaweed chips, radish chips and chips made from lentils and chickpeas will replace more and more the fat and carbo rich potato chips.’ But Marielle emphasized that the trends are important to watch but her main activity is to translate these into new products, packaging, brands and resturant/ shop formula’s.