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Leev, development of a new brand

Goal

Development of a new brand, an innovative assortment and packaging design.

Client

Leo Voorwinden/ Leev
Leo Voorwinden had a dream. He wanted to create a 100% natural brand that was availabe at normal supermarkets. The brand is called Leev, which means live. Marielle Bordewijk helped designing the brand into a 1-meter shelf full of 100% natural, highly innovative products, smart packaging, trendy flavours and a unique health vision based on the pillars power, rest, glow, flow en smart. After a slow start the products are now widely available in the Netherlands form number one retailer Albert Heijn to  the more trendy retailers like Marqt and Bilder & de Clerq. Products are also directly available via the webshop: Leev.nu
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